HRI (Bangladesh) has been established under the Companies Act 1994 as a joint venture of HRI. India and Aman Group, Bangladesh, a highly respected conglomerate in Bangladesh. HRI has a long range of FMCG personal care items which is marketed & distributed through the channels of MEL Consumer Brands. For more than a decade HRI provides haircare, hair colour and personal care products to meet the consumer needs in Bangladesh market. Its popular brands like Super Vasmol 33 Kesh Kala. Vasmol Kali Mehendi, Vasmol Yogiraaj Thanda Tel, Vasmol Black Hair oil and Vasmol Belyful to name a few, most of which have significant market shares in respective categories.